How to gain customers through TikTok short videos, how to turn views into real customers

Acquiring customers for TikTok’s short videos is now more than just “posting videos to increase fans”. Many businesses engaged in cross-border e-commerce, foreign trade, overseas software and international services will use TikTok as the entrance to overseas customer development. The video has views and the account has fans. It looks like the data is good, but when it comes to the sales process, a problem often arises: there are many views, but few people actually leave their contact information; the form is submitted, but there are not many people who can be contacted normally later; after sales get the clues, they don’t know what the users have seen, so they can only reintroduce the product. What TikTok really needs to get customers overseas is not the "video playback volume", but the entire path from content attraction, user consultation, lead collection, data screening to sales follow-up.

TikTok short videos gain customers, the number of views is only the first step

Get a video100,000 plays does not directly represent the acquisition of 100,000 potential customers.

After users on TikTok view the video, most people may just watch it for a few seconds, like it, or continue to scroll away. What is really related to customer acquisition is how many of them continue to enter the homepage, view products, click on links, send private messages, or actively leave contact information through forms, independent sites, WhatsApp, etc.

so doWhen acquiring customers for TikTok short videos, you can’t just focus on the number of views.

What deserves more attention is how many homepage visits, how many product inquiries, how many form submissions, how many valid phone numbers a video brings, and ultimately how many users are willing to continue communicating with sales.

To put it simply, playback volume solves the problem of“Has anyone viewed it?” Customer clues address “Has anyone shown further interest in the product?”

If a video is played a lot, but users don’t know where to go next after watching it, traffic can easily be wasted.

what kindTikTok content is more likely to bring customers

want to passTo find customers on TikTok, the best content is related to the product itself.

In order to pursue playback volume, many accounts will produce a large amount of entertaining and popular content. This type of video may indeed gain high views, but the users attracted may not necessarily be the target customers. For example, an account selling industrial equipment has been making funny videos for a long time. Even if there are many fans, it is difficult to judge how many of these people are real purchasers.

more suitableTikTok’s user-acquisition content usually allows target users to immediately know “whether this thing has anything to do with me” after watching it.

When selling equipment, you can show how the equipment works, what problems it solves, and what changes occur before and after use; when making software, you can directly record the screen to show its functions; when making cross-border services, you can answer questions frequently asked by customers; when making consumer products, you can put the products into real usage scenarios.

Accurate customer acquisition on TikTok does not necessarily require every video to be professional. What is more important is that there is a relationship between the content and the target customers.

A video with only 20,000 views but dozens of product inquiries may have a higher actual customer acquisition value than a video with millions of views but no inquiries.

After watching the video, users must be given a clear entrance

TikTok short videos are responsible for attracting attention, and real customer leads are usually generated in the next step.

After users watch the video, they can go to the homepage to continue learning, or they can use the homepage link to enter the independent station, landing page or inquiry form. Some services will also guide users to actively chooseCommunication methods such as WhatsApp and Telegram.

Don't make this entrance too complicated.

If a user just wants to ask about the price of a product but has to fill in more than a dozen fields, it is easy to quit midway. For ordinaryTo acquire customers through the TikTok form, you can first collect the information you really need, such as name, country, contact information, and product requirements, and then add other fields according to the business situation.

There is another very important issue here: it is best to record where the user comes from.

If you can distinguish specific videos, advertisements, product pages or event entrances, you can get them later through sales.After TikTok customer clues, you will know what content this user is initially interested in.

Otherwise, all sales will see is a string of mobile phone numbers, and they will have to start over again."Hello, we make such-and-such product" begins the introduction, and the interest that has been built up in TikTok can be easily broken.

The TikTok form has data, but it doesn’t mean that every item can be followed up directly.

whenAfter TikTok’s short video acquisition began to generate form leads, new problems arose.

Some users will submit repeated submissions, some phone number formats are incomplete, some data come from different countries, and some users have left their mobile phone numbers but have not used the sales preparation communication platform.

For example, the team is preparing to passWhatsApp followed up and found that there were 5,000 overseas numbers in the form, which does not mean that all 5,000 people have opened WhatsApp. If you leave it all to sales to try one by one, you will spend a lot of time on number verification.

This is alsoBefore TikTok customer leads change from "traffic data" to "sales data", there is a reason why additional sorting is needed.

It is more efficient to first clear out duplicate numbers, then unify the international number format, and then filter according to subsequent communication channels, rather than asking sales to slowly test with an original form.

Digital Planet can be placed onTikTok leads before they go into sale

TikTok is responsible for bringing traffic and leads actively submitted by users. Digital Planet is more suitable for the data screening process later. The two tasks are different.

Enterprise passedAfter obtaining user contact information through normal channels such as TikTok forms, independent website inquiry, and advertising landing pages, you can first sort out these numbers, and then use Digital Planet to remove duplicate numbers, detect international numbers, and screen the opening of target social platforms such as WhatsApp, Telegram, and LINE.

For example, a batchTikTok's overseas leads come from France, Germany, Thailand and Indonesia. Sales preparations are mainly followed up through WhatsApp. You can first screen out the numbers that have opened WhatsApp, and then group them according to country and source of leads.

If some business is more suitable to passTo communicate on Telegram, you can also continue to screen the corresponding number for Telegram activation.

In this way, what you get from sales is no longer a messy one.TikTok form data is a customer list similar to "TikTok clues in France + WhatsApp has been activated" and "TikTok clues in Thailand + Telegram has been activated".

It should be noted that Digital Planet solves data compilation and communication channel screening, not fromTikTok directly obtains viewing users, and you cannot directly judge that the other party must be a precise customer just because a number has opened WhatsApp or Telegram.

The real customer value also depends on why users leave their contact information.

Potential TikTok customers should continue to be graded according to their intentions

Same thingUsers coming from TikTok may have completely different intentions.

Some people just watched the video and liked it, some went to the homepage to view a few products, and some took the initiative to fill in the form to inquire about prices. These three types of users obviously cannot use the same follow-up methods.

Those who really deserve sales priority are usually users who have taken clear actions.

For example, actively asking for price, filling in the purchase quantity, explaining the target country, making an appointment for a demonstration, and consulting on delivery time. These clues are obviously closer to real customers than ordinary like users.

can putTikTok's potential customers are simply divided into several levels: ordinary viewing and interactive users are temporarily left in the content operation stage; those who enter the homepage and website without consultation can continue to be influenced by content and advertising; those who have actively left their contact information can enter number cleaning, channel screening and sales follow-up; users who have made clear inquiries should increase their priority and contact them as soon as possible.

The purpose of TikTok's potential customer screening is not to label everyone who has watched the video as a "customer", but to find those who have already shown further interest.

The first sentence in sales must be continuedTikTok content continues to chat

a lot ofTikTok's overseas customer acquisition did not convert well in the end. This may not necessarily be a video problem, but it may also be that the salesperson completely cut off the previous content when receiving leads.

The user just watched a video about a certain product and took the initiative to fill in the form. As a result, when the sales contact is sent, a large company profile is sent, and the user will feel like getting to know an unfamiliar company all over again.

A more natural way is to continue directly from the content that the user just became interested in.

For example, if the user is watching a demonstration video of a certain machine, he must first confirm whether he wants to know about this model;After entering the "Product Price" video into the form, you can continue to ask about the purchase quantity and target market; users are watching a software function demonstration and can first confirm which problem they want to solve.

The TikTok short video has completed the first product introduction, and there is no need to go through all the sales again.

What sales should really do is to"Watching videos to generate interest" continues to "Explain needs".

soThe conversion of TikTok leads will be much smoother.

To acquire customers for TikTok short videos, you can’t just look at the number of views

true judgmentTikTok’s overseas customer acquisition effect can be viewed by connecting several data together.

The number of video views tells you whether the content has been seen; home page visits and link clicks indicate whether there is further interest; the number of form submissions indicates how many people are willing to leave their contact information; how much data is left after number screening that can be continued to be processed, reflecting the quality of leads; sales response rate, effective consultation and final transaction are what truly determine thisIs TikTok’s customer acquisition path valuable?

If the playback volume is high but no one is asking, you need to check the content and customer acquisition portal.

If there are many forms, but a large number of numbers are duplicated or unusable, the form quality and data filtering need to be adjusted.

If filtered through Digital Planet,WhatsApp or Telegram can communicate with a lot of users, but the sales response rate is still very low, so you need to continue to check the source of users, product matching and sales opening.

If there are many responses but few people have real needs, then the problem may beTikTok content attracts an inaccurate audience.

Only by looking at it layer by layer can we know where the problem lies, instead of simply thinking"TikTok doesn't work."

The real value of acquiring customers through TikTok’s short videos is to use content to continuously attract target users to take the initiative, and then retain those in need. Video is responsible for attracting, forms and independent stations are responsible for collecting leads, Digital Planet is responsible for deduplicating existing customer numbers and screening social platforms, and sales will continue to communicate based on the content that users have viewed. After the entire link is connected, TikTok’s playback volume will have the opportunity to truly become overseas customers.

DoTo acquire customers on TikTok, you don’t just have to pursue which video has the highest views, but rather which video actually brings in inquiries, leaves valid contact information, and ultimately someone is willing to continue talking about the product.

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