Email precise marketing data package, what kind of customer email is more worthy of continued development?

When doing overseas customer development, email has always been a very common contact method, especiallyScenarios such as B2B business, foreign trade, software, corporate services, and equipment procurement. When many people see the mailbox data package, their first reaction is whether the number is large enough. Tens of thousands or hundreds of thousands of items may seem very attractive, but after they are actually used, they often encounter problems such as many bounced letters, few replies, customers not being able to communicate, and salespeople not knowing what content to send. What really matters in precise email marketing data is not how many addresses are in the file, but where these emails come from, what customers they correspond to, which country or industry they belong to, whether there is a clear business relationship, and whether they are suitable for continued contact.

If a piece of email data only has email addresses and no information such as source, company, industry, product interests, etc., the actual development value is often very limited. On the other hand, for a small amount of customer data, if the source is clear, the industry is clear, and the identity of the contact person is basically complete, it will be easier for sales to develop accurately.

The first thing to do is to look at where the email data comes from.

To judge the quality of mailbox data packets, the source should be placed first.

The ones that are easier to continue to use are generally the mailboxes accumulated by the company itself through official website inquiry, product registration, data download, exhibition registration, historical customers, after-sales service, business transactions and other channels. This kind of data can at least explain why the customer entered the database, and it also has a normal business background when sending emails later.

For example, if a customer has inquired about a certain piece of equipment on the official website, the follow-up sales email can continue to focus on equipment parameters, quotation and delivery time.

Users who have downloaded a certain piece of software information can continue to send related product updates or use content.

Customers with historical transactions can communicate about repurchases, upgrades, after-sales and new products.

If the source of a piece of email data is completely unclear and only tells you that there are hundreds of thousands of overseas email addresses, even if the data is large, it is not suitable for direct large-scale marketing. In addition to the usually low response rate, it is also easy for the contact to not know the company at all, and the email is regarded as spam.

Therefore, the first step in precise email marketing is not to find more email addresses, but to confirm whether the data has a reasonable source.

A business email is usually easier to judge the customer value than a series of ordinary email addresses.

DoWhen developing B2B customers, corporate email will make it easier to determine the identity of the contact.

For example, an email suffix corresponds to the company's official website domain name, and combined with the company name, industry and position, you can roughly know which company this data belongs to.

If there is only an ordinary email address and lack of company and position information, it will be difficult for the salesperson to determine whether the other party is a purchaser, boss, marketing person in charge, or an ordinary employee.

So organizeWhen using B2B mailbox data, you can try to retain these fields:

Company Name

Company website

Country

Industry

Contact name

Position

Mail

Customer source

Follow products

Recent communication status

Not every piece of data needs to be filled in, but the more complete the core information is, the easier subsequent development will be.

For example, if you sell enterprise software, you know that the other party isFor the person in charge of IT, the content of the email can focus on systems, efficiency, deployment and cost; if the other party is the person in charge of marketing, the content of the email should be changed to content related to customer acquisition, conversion and customer management.

If the same email is sent to all positions, the accuracy will naturally decrease.

It is best to do email deduplication and format cleaning first.

After getting the mailbox data package, it is not recommended to import it into the mail system immediately.

It will be easier to do a round of basic cleaning first.

The first step is to remove weight.

The same customer may have registered on the official website, participated in events, and downloaded information. If duplication is not removed after merging different data sources, one person may receive two or three similar emails.

The second step is to check the email format.

Conspicuously missingThe @ symbol, incomplete domain name, and incorrectly entered address can be eliminated first.

The third step is to merge customer information.

If the same email address appears in different forms, don't just leave one email address, but also try to combine the source, consulting products, and historical communication information.

After processing in this way, although the mailbox data may be smaller, each record will be more complete.

What really needs to be cleaned up from the data packets are duplications and errors, not valuable customer information.

Precise mailboxes cannot be classified only by country

Many mailbox data will first be divided by country, such as American mailboxes, British mailboxes, German mailboxes, and French mailboxes.

This division is useful, but not sufficient.

In the same country, customers from different industries vary greatly.

When selling industrial equipment, you should focus on manufacturing, engineering, factory, purchasing and other related customers.

DoSaaS software can focus on target companies such as the Internet, e-commerce, service industry, and enterprise management.

Doing marketing services is more suitable for marketing, growth, e-commerce, branding and business positions.

Therefore, it is best to continue to add industries and positions to your email precision marketing data package.

U.S. manufacturing purchasing mailboxes and U.S. ordinary corporate mailboxes both appear to belong to U.S. customers, but their sales values ​​are completely different.

The country determines the market scope, the industry determines business matching, and the position determines who to find.

The clearer the information in these three layers, the easier it is to write the email content.

For customers from different sources, the email content should not be the same.

After the mailbox data is organized, the next step is not to send a company introduction in a unified manner.

Customers who inquire on the official website already know the product and can directly enter the quotation, specifications and solutions.

People who download the information can continue from the information topic first, making it easier for customers to remember why they left their email address before.

Exhibition customers can start from the products or business directions they have seen at the exhibition.

Customers with historical transactions do not need to reintroduce the company and can directly talk about new products, replenishments, upgrades or related services.

For old leads that have not been communicated with for a long time, it is suitable to first confirm whether there are still relevant needs.

Writing the email this way makes it easier for customers to understand why they received the message.

If everyone receives the same company introduction, no matter how accurate the data is, it will be difficult to exert value.

If the email data also contains a mobile phone number, you can continue to supplement the communication channels.

Some customer information not only includes email addresses, but also mobile phone numbers.

At this time, you can combine email and social platform channels.

For example, the company's own customer database already has names, email addresses, mobile phone numbers, and product interests. You can sort out the mobile phone numbers first, and then use Digital Planet to sort them out.Relevant screening on WhatsApp, Telegram, LINE and other platforms to supplement the communication channels that customers may use.

The last customer record can become:

American customers

manufacturing

Purchasing manager

Business email

WhatsApp has been activated

Source: official website inquiry

product:A device

This data makes it easier for sales to arrange follow-up than just an email address.

If the customer has been using email to communicate, continue email; if the user explicitly choosesWhatsApp, or you can switch to WhatsApp as per customer preference.

Digital Planet is responsible for organizing mobile phone numbers and social platform status here. It is not responsible for providing email sources, nor should it turn email data from unknown sources into so-called precise customers.

The most feared thing is that the email data package only has the address and no customer background.

Suppose there are two sets of data.

The first one has100,000 emails, but only addresses.

The second copy only10,000 items, but you can see the country, industry, company, position and source.

The second copy is often easier to use when actually making the sale.

Because sales know who to call.

For example, if you see the email address of the purchasing manager of a German manufacturing company, you can directly write an email focusing on supply, price, delivery, and product capabilities.

If you only have a random email address, you don’t even know who the other party is, and you can only send very general content.

This is why email precision marketing packages should not only focus on quantity.

Quantity determines coverage, and customer information determines accuracy.

What kind of email is more worthy of priority development?

You can look at business relationships first.

Customers who have already actively inquired, applied for quotations, registered products, and made reservations for demonstrations have the highest priority.

Secondly, there are data downloads, event registrations and historical consultation users that are obviously related to the product direction.

Later, there are potential customers whose industry and position match, but who have no clear needs yet.

If there is only an email address, no source, and no way to confirm whether the user is willing to receive marketing information, it is not recommended to put it on the high-priority development list.

After this division, sales will not need to randomly send emails from tens of thousands of mailboxes every day, but will first deal with those who are most likely to have needs.

If the email marketing effect is not good, check the data first and don’t rush to change templates all the time.

Many teams have low email response rates and will constantly change titles, text, and templates.

Templates are of course important, but if the data is wrong, it will be difficult to change it.

You can check a few questions first:

Is the client industry right?

Is the position a target position?

Is the email address valid?

Why does the user enter the database;

Is there any relationship between the content of the email and the original behavior?

Is there any repeated sending?

Did the customer explicitly refuse further contact?

If these basic issues are not addressed, simply changing the email copy will usually not bring much change.

Conversely, after the customer direction is selected correctly, a very simple and direct email may also get a reply.

Precise email marketing data package, ultimately letting sales know what to send

A truly useful email address should not just be given to salesExcel.

After sales are opened, it is best to see where the customer comes from, which market they belong to, what industry they are in, what position they are responsible for, and what products they have paid attention to before.

If you have a mobile phone number at the same time, you can also add it through Digital PlanetStatus on platforms such as WhatsApp and Telegram make customer communication channels more complete.

In this way, sales can start development directly without spending half a day checking the customer background.

The value of email precision marketing data packages is not that the more email addresses, the better.Only data with clear sources, industry matching, clear contact identities, and documented customer needs is more worthy of continued development.

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