Facebook account email detection, what email and account information can help you determine

Different information such as email address, mobile phone number, account status, and advertising source often appear in Facebook customer profiles at the same time, but these fields solve different problems. If the email format is normal, it does not mean that you must have registered with Facebook; if a Facebook account is detected, it does not directly mean that this person is a current customer worthy of follow-up.

A more practical approach is to combine information such as whether the email address is valid, whether there is a Facebook-related account status, where the customer originally entered from, and whether there have been any recent inquiries, etc. into the same customer profile. In this way, the detection results are not a separate column of data, but customer information that can truly help sales determine channels and priorities.

The first thing to solve in mailbox detection is whether this mailbox can continue to be processed.

In Facebook-related customer information, email addresses may come from different entrances such as advertising forms, official website registration, membership system, customer service, and historical business. Over time, format errors, duplicate email addresses, expired addresses, and the same customer repeatedly submitting different email addresses will appear.

Therefore, the first level of mailbox detection is not to judge whether the customer is accurate or not, but to check the basic quality first.

For example, if the format of an email is obviously incomplete, you can enter it for confirmation first; if the same email appears multiple times, you can merge the records; if the same customer has filled in different email addresses, you need to combine the existing ones.CRM data confirms primary contact information.

The email can be used normally, which only means that this contact method still has the basis for continued processing. As for whether there are customersFacebook account, whether there is any recent demand, and other fields need to be looked at.

Don’t mix your Facebook account and email address into one status

Facebook account detection solves the platform account layer, and email detection solves the contact information layer.

The official website of Digital Planet currently hasFacebook related capabilities are listed as Facebook mailbox real-time detection and activation, Facebook account activation detection and Facebook UID related detection, and it is clearly mentioned that mobile phone numbers or email addresses can be used to determine the corresponding Facebook registration/activation status. In other words, email and Facebook account status can be detected in correlation, but they are still two different data dimensions.

Therefore, it is best not to write only one in the customer information"Facebook works".

A clearer way is to keep them separately:

lEmail status: normal, pending confirmation, duplicate, etc.

lFacebook related account status: account base has been detected, corresponding status has not been detected, etc.

lCustomer source:Facebook ads, official website, events, historical customers

lRecent business actions: inquiry, registration, customer service communication, no interaction for a long time

Only in this way can the salesperson know what the test results mean.

Digital Planet is suitable for updating account and email status in the front

Different from ordinary number screening, Digital Planet can be placed higher because it itself providesFacebook email and account related detection capabilities. The product and content page of the official website shows that the platform supports real-time detection of Facebook mailbox opening, Facebook account opening detection, and supports batch data processing; its Facebook account screening introduction also mentions that mobile phone numbers or email addresses can be uploaded to determine the relevant registration status.

For example, the company's own customer system originally recorded:

US customers +Facebook Advertising + Email + Consulting on Product A

After relevant testing, you can add your email address orFacebook account status, but the business information such as "Inquiry about Product A", "From Facebook Ads" and "Inquiries in the Last 3 Days" still come from the company's own forms, CRM or customer service records, and are not automatically identified by Digital Planet from the account.

This point must be clearly distinguished, otherwise it is easy to overstate the detection capability.

Company email and personal email have different reference values.

DoWhen developing B2B customers, the company domain name email can help organize the information of the customer's company, but you cannot directly judge that the person must be the boss, purchaser or decision-maker based on the email domain name alone.

For example, procurement, operations, customer service, and ordinary employees of the same company may all use corporate email.

Therefore, the company email is more suitable to be viewed together with the company name, industry, and position.

DoIn B2C business, personal email is very common. At this time, there is no need to put too much emphasis on the difference between corporate email and personal email. What is more worthy of attention is which advertisement, which product page or which event portal the customer left their contact information from.

Whether the mailbox type has value depends on whether it can change the subsequent customer classification.

oneEven if you have a Facebook account, you cannot directly become a precise customer.

The Facebook account opening status can only show that you have the corresponding platform account foundation, but cannot directly prove that the customer now wants to purchase products.

For example, both customers detectedAccording to the status of Facebook related accounts, one just submitted product requirements from the advertising form yesterday, and the other left his email address a year ago and has not had any interaction since then. The sales priorities are obviously different.

The account status is the same, but the business relationship is completely different.

thereforeAfter checking the Facebook account, what you should really continue to look at is usually the source of the customer, the time of the last consultation, the products you focus on, and the current sales stage.

If there is no such information and only the email address and account status are left, the background of this data still needs to be supplemented.

It is best to merge the email and account information of the same customer

After long-term use of customer data, it is easy for a person to be split into several records.

For example, if you pass the first timeI left my email address in the Facebook ad and filled in my mobile phone number through the official website for the second time. Later, the customer service recorded another contact email address. If the three entries are not related to each other, there will be three "customers" in the system.

After the detection is completed, it is more worthwhile to re-merge the business records that can be confirmed to belong to the same customer.

Finally, a relatively complete piece of information is formed:

American customers,Facebook advertising source, email status is normal, Facebook related account status has been supplemented, and later I consulted product A through the official website. The most recent interaction was 5 days ago.

When sales see this kind of record, they basically already know where this customer comes from, what happened in the past, and which direction is suitable to continue following him now.

Facebook ad mailboxes and ordinary historical mailboxes should be viewed separately

Even if the mailbox can be used normally, the source is different and the value is different.

Facebook advertising users have just actively submitted their email address, which usually means they have recently been in contact with an advertisement, product or content. Historical mailboxes may have existed several years ago and have just been preserved until now.

These two types of data should not use the same priority.

RecentlyCustomers of Facebook advertising forms can focus on the advertising source and product requirements; historical mailboxes should continue to check whether there have been orders, inquiries and replies in the past.

Historical customers can also be re-prioritized if they have recently re-inquired.

Putting the customer source and time together is more practical than looking at the email status alone.

A valid email address does not necessarily mean it is suitable for sending marketing emails.

The completion of mailbox detection can only mean that the status at the technical level is clearer. Whether it is suitable for an enterprise to continue sending marketing information depends on the original acquisition method of this email address, customer selection and business relationships.

For example, a user just leaving an email address to receive notification of an order is not exactly the same scenario as actively subscribing to product information.

If the customer has made it clear that they do not want to continue receiving marketing information, they should make an exclusion record in their customer database instead of being put back on the marketing list because the email is detected normally.

This kind ofThe difference between "can be contacted" and "should be contacted" should also be separated in customer data.

Facebook account status is more suitable as a supplementary label

After the Facebook account detection is completed, there is no need to make it the most important field in the customer table.

It makes more sense to use it together with other existing information.

For example:

Facebook ads + account status confirmed + price inquiries in the last 3 days can be processed with priority.

Official website customers +The Facebook account status has been confirmed + there has been no recent demand and it can be maintained normally.

Historical mailbox +Facebook account status confirmed + no interaction for one year, the priority can be lowered.

Account status is responsible for supplementing channel information. What really determines the sales sequence is business behavior.

In the end, do not output two tables that are unrelated to each other.

After a lot of data detection is completed, a problem will arise: a table of mailbox results.Facebook account status is another table, and sales still have to check it back and forth by themselves.

A more practical way is to rematch the test results back to the company's original customer information.

The customer table can retain email addresses, email status,Facebook account status, source, products followed, last interaction and current sales stage.

In this way, after the salesperson opens the customer information, there is no need to check the email first and then checkFacebook account, then scroll through the history form.

The real usefulness of Facebook account email detection is not to find out more statuses, but to put email, Facebook account, customer source and business records back into the same customer entity. The more complete the information, the easier it is for sales to know why this customer appears on the list and where to proceed next.

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