Instagram traffic heats up during Black Friday, users don’t stop at likes and views

During Black Friday, oneShort Instagram videos may quickly gain massive views.

After watching the product demonstration, users can give a like or go to the homepage to take a look around. The data panel looks lively, but if users leave after reading it, this part of the traffic will still be of limited help in subsequent customer acquisition.

What Instagram promotion really needs to solve is not just "how many people have viewed it", but how to filter out Instagram platform users from existing number resources and then arrange content for them that can continue to be reached.

Likes are actions, acceptance is the process

Instagram is suitable for displaying pictures, short videos, clothing, beauty, home and lifestyle content. During Black Friday, it is easy for brands to focus mainly on materials: eye-catching images, prominent discounts, and popular music.

This content is responsible for attracting attention, but once the user enters, there needs to be a clear next step.

For example:

lClick on the home page to view the complete product;

lEnter the independent website to learn about Black Friday prices;

lpassWhatsApp to inquire about size or delivery;

lSubscribe to email to receive event reminders;

lSave the product and wait for the event to start;

lView other items in the same series.

If there is no design to accept the entrance, the traffic will easily stay on playback, likes and browsing.

Find out firstInstagram platform users

Suppose a beauty brand is planning to promote lipstick sets on Black Friday and already has a batch of US and UK mobile phone numbers.

The users corresponding to these numbers may use different social platforms. Some people commonly useInstagram, some people are more used to Facebook, and some people mainly communicate through WhatsApp.

via digital planetInstagram number detection can first filter out Instagram platform users from batches of mobile phone numbers. In this way, subsequent promotion content can directly use pictures, Reels short videos and visual expressions that are familiar to Instagram users.

After finding platform users, you can further segment them based on country, gender, age, avatar and other information to make Black Friday content closer to the product crowd.

A piece of Black Friday content can be received in three ways:

For the same product, different users may take different next steps.Instagram Black Friday traffic can be designed in three ways according to the promotion goals.

Direct purchase type

Suitable for products with simple products, clear prices and short purchasing process.

The content can directly display product effects, Black Friday prices and purchase entrances. For example, mobile phone cases, accessories, daily necessities and small digital products. After users understand the product, they can enter the page to view it.

The focus of this type of content is to have a clear entrance and not need too much background.

Consultation and understanding

For products where you need to confirm size, model, delivery or service coverage.

Apparel users may want to know sizing, electronics users will ask about compatibility, and local service users will ask about coverage areas. At this time, you canWhatsApp or other communication portals are placed in prominent locations.

Digital Planet can be filtered firstInstagram users, and then query those who use WhatsApp. In this way, Instagram is responsible for display and WhatsApp is responsible for follow-up communication, so the two platforms can be naturally connected.

Content cultivation

Suitable for products that take a long time to make decisions or require continuous introduction.

For example, skin care products can continuously release ingredients, usage methods and effect demonstrations; home products can provide matching inspiration around different spaces; fitness products can share training scenes and usage techniques.

Users may not take immediate action when they first see the content, but as they continue to be exposed to relevant content, their understanding of the product will gradually deepen.

How to filter Instagram traffic closer to products?

Instagram has a wide range of users, so after the platform identifies it, more specific conditions can be set based on the product.

To promote female beauty, you can combine gender and age screening; promotionFor iPhone accessories, you can follow Apple device users; to promote the Southeast Asian market, you can filter by country and region; to promote products that emphasize visual effects, you can follow users with real-person avatars.

Digital Planet SupportInstagram platform registration detection can also filter avatar, gender, age, activity status and mobile phone device.

For example, an outfit for young womenApp, you can further filter out the people of corresponding age and gender from Instagram platform users, and then prepare an iOS or Android download entrance according to the mobile phone system.

In this way, a piece of promotional content no longer faces everyone at the same time, but is closer to the actual users of the product.

Black Friday traffic acceptance case

A clothing brand is preparing to promote winter coats to the UK.Instagram ads have already brought in a lot of views, and the team hopes to continue to expand the reach of the campaign.

It can be arranged according to the following ideas:

1.Filter UK numbers by Number PlanetInstagram user;

2.Focus on the corresponding gender and age range according to product positioning;

3.Query which usesWhatsApp users;

4.Prepare short outfit videos, size instructions and Black Friday prices;

5.Put the consultation and purchase entrance into the content.

Instagram content is responsible for allowing users to see upper body effects, WhatsApp is used to answer questions about sizing and delivery, and independent websites are responsible for completing purchases. Each platform plays a different role, and the traffic will not just stay in a certain link.

Black Friday content should let users know the next step

Just because a piece of content has a high playback volume, it does not mean that the acceptance has been completed.

After reading the content, the user needs to give clear directions in the content whether to continue viewing the product, enter the independent website, ask questions, or subscribe to event reminders.

During Black Friday, you can write more specific action entries:

lCheck out the full Black Friday offering;

lGet sizing and matching advice;

lUnderstand local delivery times;

lView event prices;

lEnter the corresponding product page.

Compared to simply writing a sentence"Click to learn more", the specific entrance is easier to connect with the user's current needs.

BundleInstagram traffic turns into people that can continue to operate

Instagram is good at creating visual appeal, but acquiring overseas customers still requires follow-up efforts.

via digital planetInstagram user filtering allows you to find platform users from their mobile phone numbers, and then segment them based on country, age, gender, avatar, device and other social platform usage.

Black Friday materials are responsible for attracting users, and precise screening is responsible for identifying who is more suitable to continue to reach. Likes and views can bring popularity, but those who can really accumulate it are those who have a clear next step.

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