WhatsApp does not rely on advertising to acquire accurate customers: 5 ways to find target customers through data screening

People working in overseas markets in recent years have a common feeling: advertising is getting more and more expensive.

In the past, a small budget investment could bring in many customers. Now, with the same investment, the effect may be half or even lower than in the past. Many bosses have found that the cost of acquiring customers continues to rise, but customer conversion has not improved significantly.

So more and more companies are starting to think about another question: Apart from advertising, are there any other ways to find target customers?

The answer is of course yes, and many companies have focused on data screening and precise customer development. Compared with blindly obtaining traffic, precise customer screening can often bring greater value to limited resources.

Advertising is getting more expensive, what’s the problem?

Many people think that the advertising effect is getting worse because the platform has insufficient traffic.

In fact, most of the time the problem is customer fit.

For example, if a company engaged in cross-border logistics displays its advertisements to a large number of people who have no international business needs, then even if it gets more clicks, it will be difficult to convert them into real customers.

The same principle applies toWhatsApp accurately acquires customers.

If the customer itself is not the target user, no amount of communication will produce value.

Therefore, more and more people are now paying attention to precise customer screening, customer profiling analysis and user data management, rather than simply increasing advertising budgets.

The core of accurate customer acquisition is not to find more customers

When many companies first start marketing, they always want to expand the number of customers.

In fact, when resources accumulate to a certain scale, quantity is no longer the biggest issue.

What really matters is finding people who fit the needs of the business.

For example, companies that provide cross-border e-commerce services focus on seller groups; companies that provide international logistics focus on customers with cross-border transportation needs; companies that provide overseas payment services focus more on international trade-related users.

Different businesses correspond to different customers.

If the target customers are not clearly defined, no matter how much data is obtained, the final result will not be ideal.

Therefore, the first step in accurate customer development is always to clearly define your target customers.

Method 1: Create a customer profile first

When many sales teams develop customers, they don’t even know who their target customers are.

Which country are the customers from?

What industry does it belong to?

How big is the business?

What are the main needs?

These questions may seem simple, but they directly affect subsequent customer acquisition efficiency.

The clearer the customer profile, the easier it is to find the right match when filtering customers.

Many mature companies will first establish user portrait models before starting customer development, instead of directly starting to find customers.

Because finding the right person is more important than finding many people.

Method 2: Prioritize screening of highly relevant customers

Some companies like to pursue database size.

Add 10,000 pieces of data today and 20,000 pieces of data tomorrow. It seems that there are more and more resources.

But if these resources are not highly relevant to the business, the actual value will not increase.

The truly effective approach is to prioritize high-relevant customers.

For example, classify according to industry, region, enterprise attributes or business needs.

In this way, sales staff will face more accurate customers and communication efficiency will be significantly improved.

Therefore, more and more companies are now beginning to pay attention to customer data screening, rather than simply expanding the database size.

Method 3: Establish a customer labeling system

Customer tag management has become an important foundation for precision marketing.

Because once the number of customers increases, it is almost impossible to manage without a labeling system.

For example, it can be classified according to country labels, industry labels, product demand labels, and customer level labels.

When a complete tag system is established in the database, it will become easier to find customers, organize resources, and manage customers later.

Many companies later improved their operational efficiency not because they acquired more customers, but because they learned to classify customers.

Tag management seems simple, but its actual value is very high.

Method 4: Continuously optimize the customer database

Many people think that once the customer database is established, it is over.

In reality, a database is a long-term endeavor.

Over time, customer data will change, some information will become invalid, and some resources will need to be updated.

If the database is not maintained for a long time, the data quality will become worse and worse.

Therefore, mature companies will regularly conduct data cleaning, data deduplication and customer resource sorting.

This ensures that the database always maintains a high quality.

In the long run, database quality often determines customer development efficiency.

Method 5: Use tools to improve screening efficiency

When customer resources reach tens of thousands or even hundreds of thousands, manual screening efficiency will become increasingly inefficient.

At this time, many companies will use professional tools to manage customer data.

Digital Planet's precise user discovery system can help companies organize resources according to region, industry and user attributes, allowing teams to quickly find potential customer groups that fit the business direction.

Many companies initially just wanted to organize data. After free registration and experience on Digital Planet, they discovered that what really improved efficiency was not new data, but more reasonable screening and classification of existing resources.

When customer resources become clearer, the sales team's productivity often increases.

Why quality customers are more important than high traffic

In the past few years, many companies have been fighting for traffic.

Whoever has a higher advertising budget will get more customers.

But as the market becomes more mature, companies begin to discover that high traffic does not necessarily equal high conversion.

It is obviously more important to find target customers with real needs than to acquire a large number of inaccurate customers.

Therefore, precise customer screening, customer data management, customer tag classification and user portrait analysis are becoming the focus of more and more companies.

In the future, the competition for customer acquisition will not necessarily be about who has more data, but who can find the right customers faster.

The key to accurate customer acquisition is screening

Many companies think that it is difficult to acquire customers because there are too few customers.

In fact, most of the time, there are not many customers, but the right people are not found.

Advertising can bring traffic, but data filtering can improve quality.

When companies learn to use customer profiling, tag management, data filtering, and customer classification tools, they can focus limited resources on more valuable customers.

For companies that hope to develop overseas markets in the long term, the core of accurate customer acquisition has never been to invest more advertising budgets, but to establish a more efficient customer screening system.

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