Nine LinkedIn marketing skills, the old bird must have

1. Understand your customer portraits

Customer portrait is essentially a multi-dimensional characteristic data for ideal customers. You will be more effective when you market to them when you understand who your ideal customers are, what they look like, their habits, interests, challenges, expectations, and more. On LinkedIn, you can use your existing customer secondary connections, advanced searches for LinkedIn, and LinkedIn groups to help you determine customer profiles.

2. Optimize your profile

LinkedIn profile page is the most important display page for your online career image. You can use this as a basis to connect with people on LinkedIn social networks. The profile includes detailed information about your job qualifications, work experience, education, skills and experience. To make the most of LinkedIn, it is important to make your LinkedIn profile as comprehensive and compelling as possible.

3. Develop your network

LinkedIn divided the connections into1 degree, 2 degree and 3 degree. 1 degree connection is your direct contact person. 2 Degrees Connections are your 1 Degree Connections contacts, and you can connect with 2 Degree Connections by sending invitations. 3-degree connections are people who are connected to your 2-degree connections. If the full name is displayed in 3-degree connections, you can send invitations to establish contact; if the member with a full name is not displayed, you can only establish contact with his 1-degree connections through InMail or first to get closer to him.

When establishing an account, you can first invite the existing contacts to connect, and you can import the existing email contacts into LinkedIn. Filter out contacts that have added contacts, and the rest can be contacted actively by writing personalized invitations. In addition, you can filter and add connections through LinkedIn Recommendations, LinkedIn Groups, and Advanced Search.

The purpose of our use of LinkedIn is to develop our business. Therefore, it is important to establish and screen a high-quality professional network. Therefore, don’t add everyone, but add professional people, so as to use these professionals.1 degree of connections to develop more connections. Keep your account active and interactive, and maintain your network.

4. Implement your content strategy

The first point of building a LinkedIn content strategy structure is to clarify your marketing goals, such as: promoting your products or services to more potential customers, increasing brand awareness, attracting more people to visit the website or registering for trials, or establishing a loyal private domain traffic pool, etc. Once you have identified your primary goal, you can determine the type of content your team should create.

Before publishing content, another thing you need to consider is who the content is for, what content you need to consider, what content they want to see, and tailor your content to your audience. While our goal is marketing, the execution content strategy is to avoid making the article look like a promotional article as much as possible. Content should create value for potential customers as much as possible in terms of professionalism and knowledge. In this regard, data-based and pictures-based content is more attractive than dry discussion content.

Additionally, you can use the hashtag for your contenthashtags, use them to help you reach your target audience and people with common interests. Theme hashtags can help you attract interested people outside your network to visit your page.

Again, you can also share external articles on the LinkedIn platform, such as sharing your website articles on LinkedIn, which will help bring traffic to your website and increase your website.The effectiveness of SEO. People who use LinkedIn are relatively professional, and these high-quality visit clicks will lead to higher conversions.

5. Regularly publish content

Like other social networks, staying active is the key to LinkedIn marketing; maintaining a relatively consistent posting frequency will enable your followers to develop the habit of regularly looking forward to your content in their minds, creating user stickiness. Whether you're once a week or several times a week, post content updates and keep your frequency good. Of course, it would be even better if you can post every day.
Also, try to choose the best time of the week to post, according to Sprout SocialFor statistics, the best time to post on LinkedIn is during work week and in the morning. Specifically:

Best time: Tuesday and Thursday morning9:00 to 12:00 pm, Wednesday from 9:00 to 2:00 pm

Best dates: Tuesday, Wednesday, Thursday

Worst date: Sunday

FromSprout Social

6. Join LinkedIn Groups and Create Your Own LinkedIn Groups

LinkedIn Groups (LinkedIn Groups is a dedicated community for professionals to share expertise, seek advice and build meaningful connections. You can join a dedicated topic group based on the nature and scope of your product or service. Generally speaking, the purpose of a group is not to promote the product, so avoid sending your sales link at the beginning. Try to like and comment on some posts, listen to group members’ discussions, ask questions appropriately, respond, and seek further discussion. In short, it is to stay professional and contribute your value to the community, which will help build your personal IP and attract more people to follow you, thereby achieving your marketing purposes beyond your expectations.

There is another situation where your product or service may be very professional and you cannot find the corresponding discussion group, so you can create a topic group yourself. A group should focus on topics that have natural connections with your brand, rather than directly promoting your brand or company. You should know that audiences join your group not because they want to buy your product, but because they are interested in the topic and want to obtain knowledge or information related to the topic. Over time and through your content, the audience will create a natural connection with your brand, which is more valuable than merely selling.

7. Try LinkedIn Advertising

Do you know LinkedIn can also advertise? rightIn the B2B field, LinkedIn Ads may make a good channel to find traffic and tap customers. 80% of B2B content marketers use LinkedIn advertising. By using LinkedIn ads, you can ensure that the message you want to send is communicated to the right audience and is an influential group of decision makers. LinkedIn advertising mainly includes sponsoring content, promoting InMail, text advertising and dynamic advertising. Foreign trade B2B marketers can create ads through LinkedIn's advertising management tool Campaign Manager, setting content, targeting and formatting, and measuring and optimizing ads based on ROI.

8. Create LinkedIn Poll

You can create LinkedIn polls anywhere on the platform (LinkedIn Polls), including personal pages, company pages, product pages, groups, or activities. Through polls, you can discover the audience's goals, content preferences, composition, and interest in new products, collect consumers' feedback on products or services, discover their pain points, and even study industry trend changes based on polls. Polls not only serve instant market research, but also online promotion and potential customer generation, so they can be used well and become an important part of LinkedIn marketing.

9. LinkedIn Creator Mode

LinkedIn Creator Mode can be turned on or off as needed by the user, allowing users to pass through their profile"Activities" and "Selected" share posts, articles and videos; users can set topics (up to 5 topics) to classify them. After creator mode is turned on, the Connect button will become the Follow button. After foreign trade marketers meet the conditions set by LinkedIn, they can turn on the creator mode to create columns, conduct content marketing, and attract the attention of potential users, so as to better interact with users and establish brand ideological leadership.

In November 2021, LinkedIn added new features to creator mode: Live Video, Newsletters and Get Discovered.

·Live video (Live Video): With live video, you can broadcast content directly to your profile so you can interact with your audience in real time, driving deeper engagement and building your thought leadership.

·Newsletter (Newsletters): As a correspondent author, you can regularly publish content about topics you are passionate about. Also, make sure you see your content via automatic email and in-app notifications.

·Discover(Get Discovered): Creator Mode continues to help potential followers find you and your content on LinkedIn. Once you turn on the creator mode, you are qualified to be a recommended creator.

Foreign trade marketers can publish more articles, posts, pictures, and even live videos based on new functions to help the successful development and achievements of content marketing.