What should you screen first when doing WhatsApp promotion? Suggested order of opening status/active status/risk status
In WhatsApp promotion, many people will do number screening, but what really makes the difference is often not whether there is screening, but the order of screening. Almost all teams will use these three dimensions: activation status, active status, and risk status. However, if the order is wrong, the quality of the filtered data will be obviously different. It seems to be just a process issue, but in fact it directly affects subsequent reach efficiency, response rate and overall conversion performance.