Is it getting more expensive for cross-border e-commerce customers to acquire customers? More and more sellers are beginning to spend their budget on data screening

Last year, a cross-border e-commerce boss calculated an account for me.

Facebook ads have been invested, Google ads have not stopped, and TikTok continues to attract traffic. The monthly advertising budget has approached six figures, but the number of actual customers has not increased significantly. At first, he always thought that there was something wrong with the advertising materials. Later, he changed several versions of videos, pictures and copywriting, but the effect still did not change much.

Until one day, they reorganized the entire customer acquisition process and discovered that the real waste of budget was not advertising, butcustomer data.

Advertising brings a lot of leads, but there are not as many people as you might think who can actually be contacted, can follow up, and are truly target customers.

It was also from that time that they no longer blindly increased advertising budgets, but focused part of their energy on data collection and customer screening.

Many people have been calculating advertising costs, but few have calculated the cost of ineffective customers.

There is a saying in the cross-border e-commerce industry:"Traffic is getting more expensive."

Many people have heard this sentence.

But what’s really expensive is not just ad clicks.

Give an example.

A cross-border enterprise spent a budget to acquire 10,000 customer leads.

After sales started to follow up, we discovered that many of the numbers could no longer be contacted, some customer information was duplicated, and some users were not our target group at all.

On the surface, the company has already obtained a lot of customer resources.

In fact, a lot of sales time is spent on data that has no value.

Sales call and send messages every dayWhatsApp, sending emails, these actions all cost money.

If you are faced with a batch of low-quality lists, you will continue to incur sales costs, labor costs, and operating costs after the advertising budget is spent.

Many companies eventually discovered that it was not just advertising that drove up customer acquisition costs, but the data that had never been sorted out.

Why more and more sellers are beginning to pay attention to customer data quality

In the past, when doing cross-border e-commerce, as long as the product was good and the ads were running, orders could be obtained quickly.

Things have changed a lot now.

Competition in the same industry is becoming increasingly fierce.

Users are exposed to advertisements from different brands every day.

If the customer has no purchasing needs or cannot be contacted at all, no matter how good the advertisement is, it will be difficult to bring about real transactions.

So now more and more teams are starting to change their thinking.

Instead of chasing more customers, they began to improve the quality of their customers.

For example, with a customer list of 100,000 entries, not every one of them is worthy of continued marketing.

A truly mature team will first determine:

Which numbers can still be contacted?

Which customers have been repeated?

Which numbers belong to the target market?

Which customers are more suitable for follow-up sales?

After all these problems are solved, and then advertising, remarketing or private domain operations can be started, the overall customer acquisition efficiency will be greatly improved.

A clean customer list is often more valuable than new traffic

Many companies have a common habit.

When the budget is insufficient, the first reaction is to reduce advertising.

When the budget is sufficient, the first reaction is to continue buying traffic.

Very few people really take the trouble to sort out the data they already have.

In fact, many cross-border companies have accumulated a large number of customer resources over the past few years.

Register customers on the official website.

Amazon order customers.

Facebook advertising consulting client.

WhatsApp historical customers.

Exhibition List.

Introduction to old customers.

These resources have always been stored in the computer, but they are rarely rearranged.

If these customers can be reclassified, rescreened, and combined with new marketing activities, it is often easier to generate orders than repurchasing traffic.

Because these users have already engaged with the brand, reactivation costs are usually lower.

More and more cross-border teams are beginning to realize that acquiring customers is not just about adding new customers, but more importantly, making full use of the data they already have.

Why do many teams now organize data first before starting to advertise?

Now some cross-border companies have adjusted their entire marketing process.

The process used to be simple.

Get the client list.

Start advertising.

Sales follow-up.

If the effect is not good, continue to buy traffic.

Many teams now add an extra step.

That is to organize the data first.

For example, a company is preparing to promote a new product and already has 80,000 overseas customer numbers.

These numbers come from different sources.

There are independent website registered users, and there areThere are also clues left by Facebook ads and historical order customers.

If you jump right into promotion, it’s hard to know which customers are actually worthy of continuing your budget.

Many teams now import numbers firstdigital planet.

Digital Planet does not help companies find customers, but helps companies reorganize the data they already have.

For example, you can check whether the numbers are valid in batches, filter out duplicate data, filter out numbers that can no longer be contacted in advance, and retain customer resources that can truly continue marketing.

If the company is prepared to doWhatsApp customer development can also directly detect which numbers have subscribed to WhatsApp and create separate marketing lists for this group of customers.

In this way, the advertising team no longer faces a messy data, but a list of customers that has been sorted and can truly continue to be reached.

Many companies will put this action before the start of the advertisement.

The reason is simple.

Advertising budgets should be spent on customers you can actually connect with, rather than continuing to waste a lot of invalid data.

It’s getting harder and harder to acquire customers, what really should be optimized is the entire process

Many companies are still looking for new advertising platforms.

Study todayTikTok.

Research tomorrowFacebook.

acquired researchGoogle.

In fact, the platform has always been there.

What has really changed is competition.

When everyone is buying traffic, what can really reduce costs is often not advertising techniques, but the entire customer acquisition process.

Organize customer data.

Remove duplicate numbers.

Filter out the people you can really connect with.

Then allocate your limited budget to customers who are truly worthy of follow-up.

Not only will advertising costs decrease, but the sales team's daily productivity will also increase.

Many cross-border companies have now begun toTreat "data compilation" as part of the customer acquisition process, rather than dealing with it after the marketing is completed.

if you are doingCross-border e-commerce customer acquisition, overseas customer development, customer data collection,WhatsApp marketing, international mobile phone number detectionWaiting for work, you might as well give it a trydigital planet. Before advertising is launched, complete number detection, customer data screening, duplicate number cleaning andWhatsApp activates identification, selects customers who are truly worthy of the budget, and then starts marketing. It is often easier to achieve stable growth than simply increasing the advertising budget.

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