Multi-platform user data screening, how should WhatsApp, Telegram, and LINE customers follow up by channel?

Overseas customer communications are becoming increasingly fragmented. In the past, when doing cross-border business, email and phone calls could basically cover most customers; now the same overseas user may use them at the same timeWhatsApp, Telegram, LINE, Facebook, Instagram and other platforms have different usage habits in different countries and different business scenarios. Even if an enterprise already has a large number of international numbers, if it does not know which platform is easier for users to contact, sales can still only try one channel after another. The real solution to multi-platform user data screening is to first reclassify existing customer numbers according to social platform usage, and then combine countries, sources and customer needs to determine how WhatsApp, Telegram and LINE customers should follow up respectively.

This type of screening is not intended to detect that a user has used three platforms and then posted messages on all three platforms. The real purpose is exactly the opposite: to reduce clutter and assign each user to a more suitable communication channel.WhatsApp is suitable for direct business communication, Telegram can handle social groups and refined chats, and LINE has a more obvious user base in Japan, Taiwan and some Asian markets. Only if companies first understand where their customers are and then decide how to contact them, can acquiring overseas customers on multiple platforms avoid repeated contacts.

There are more and more overseas customers, why can’t they all be put in?WhatsApp

WhatsApp does cover many countries and is also a commonly used platform for foreign trade customer development, but "overseas customers = WhatsApp customers" is not accurate.

For example, in the Japanese market, some customers may be more accustomed toLINE communication; when doing business such as Web3, encrypted communities, and software overseas, Telegram may be more convenient to undertake channels, groups, and private chats; although some European and American customers have opened WhatsApp, they still prefer email, LinkedIn, or other channels for business communication.

If an enterprise obtains a batch of global numbers, the first step is to do everythingWhen it comes to WhatsApp marketing, two problems can easily arise. Some numbers have not opened WhatsApp at all, and sales require repeated attempts; others have opened WhatsApp, but the users are more accustomed to using other platforms. Even if the message is sent, they may not receive a timely reply.

Therefore, multi-platform user data screening first solves the channel problem, not the customer intention problem. If you first know which platform the user may be on, and then determine whether it is worth contacting, the entire sales path will be smoother.

Depending on the country, the social platforms commonly used by customers will also change.

The simplest first level of multi-platform screening can be understood by country.

When developing Japanese customers, you can focus onLINE user screening; WhatsApp user screening may be more common when targeting markets such as Southeast Asia, Europe, and Latin America; and Telegram user screening has different values ​​for Web3, digital products, and overseas community groups.

However, the country can only be used as a reference and cannot directly determine which platform everyone must use. The same French customer may use bothWhatsApp and Telegram, a Japanese user may also have both LINE and WhatsApp.

Therefore, companies cannot simply follow"What is generally used in this country" directly labels customers. Instead, national information should be combined with actual platform opening testing.

For example, a batch of Japanese numbers can be checked firstLINE activation status, and then check whether WhatsApp is used; for a group of European numbers, you can check WhatsApp first, and then supplement Telegram detection based on business characteristics. The customer channel information obtained in this way is clearer than just guessing based on country.

Different business scenarios also determine which platform should be used for communication

Multi-platform number detection not only depends on the country, but also depends on what the company is prepared to do with its customers.

If it is product inquiry, order confirmation, after-sales communication,Direct chat methods like WhatsApp are usually more convenient. After customers ask questions, sales can quickly respond with text, pictures and product information.

If the company doesTelegram channels, Web3 communities, software user operations, Telegram itself has channels, groups and private chat systems. After users enter the community from the content, it will be more natural for them to engage in Telegram intensive chats.

LINE is more suitable for daily customer communication and private domain maintenance in some Asian markets. If the company mainly develops Japanese users, LINE customer screening and LINE number detection will be more valuable than simply using global unified channels.

Therefore, multi-platform user screening should not becomeA comparison of “which platform is best” should instead ask:

In this market, this type of customer, and this business stage, which platform is more reasonable for communication?

Digital Planet is better suited to solve"Where should these numbers be distributed?"

After companies accumulate a batch of international numbers through normal business channels such as official website registration, advertising forms, historical inquiries, order customers, event registrations, etc., they often encounter a practical problem: there are data from dozens of countries in the same table, but sales do not know which ones can be transferred.WhatsApp, which ones are suitable for Telegram, which users use LINE.

The role of Digital Planet in this scenario is not to screen a certain platform alone, but to help companies carry outMulti-platform user data filtering.

Enterprises can modify existing numbers based on actual business needs.WhatsApp activation detection, Telegram user screening, LINE number screening and other operations are performed, and then the detection results are combined with the country, source and product direction.

For example, after a batch of global customer data is sorted, it can form:

France has openedWhatsApp users;

JapanLINE has been activated as a user;

Southeast AsiaWhatsApp customer data;

Telegram users related to Web3 business;

Open at the same timeWhatsApp and Telegram customers.

So it turns out that there is onlyThe customer record of "mobile phone number" adds information about "what platform is suitable for communication".

What Digital Planet solves here isChannel diversion. It helps companies reduce the time it takes to test each sales platform one by one, but it cannot judge whether users have purchasing needs based on the platform's activation status alone.

If the same user has opened multiple platforms, which one should he contact?

This is a problem that will definitely arise after filtering multi-platform user data.

A number may be detected to have been activated at the same timeWhatsApp, Telegram and even LINE. If the company interprets the test results as "there are three marketing entrances" and then contacts the three platforms at the same time, it is easy to cause repeated interruptions.

A more reasonable priority is to first look at which channels the user has chosen.

For example, the customer clearly chooses in the official website formIf you contact us via WhatsApp, you will be given priority in using WhatsApp; if the customer enters the consultation from the Telegram channel, you will continue to communicate on Telegram; if the user originally raised the question through LINE customer service, there is no need to switch to other platforms again.

If the user does not make a clear choice, they can look at the country market, past communication records and business type.

DoFor Telegram community business, Telegram should be given priority; for daily communication with Japanese customers, LINE can be given priority; for many foreign trade inquiries and cross-border sales scenarios, WhatsApp can be chosen based on the actual usage of the user.

Multi-platform detection provides a range of choices, but it is customer behavior that really determines the channel.

After screening across multiple platforms, sales lists should not be mixed together again.

If the business has completedFor WhatsApp, Telegram, and LINE user screening, it is best not to re-merge all data into one large undifferentiated table.

You can directly follow"Country + Platform + Source" creates a sales list.

For example:

JapanLINE official website price inquiry users;

EuropeWhatsApp ad form client;

Telegram event registration users;

WhatsApp historical order customers.

Such a list name seems simple, but sales immediately know three things after getting it: where the customer comes from, which platform to contact, and why they can be contacted.

Follow-up words are also easy to design.

Official website inquiry customers communicate directly about products; advertising users first explain what advertisements they have seen;Telegram activity users can enter from the activity topic; historical customers can start from past orders and new needs.

compared to"There are 20,000 numbers here, please add them yourself." This method is closer to true accurate customer development.

Platform activation status cannot replace customer value judgments

Another common misunderstanding in multi-platform data screening is that the more platforms a user has activated at the same time, the higher the value.

In fact, there is no direct relationship.

Used by one customer at the same timeWhatsApp, Telegram and LINE only mean that he uses more social applications, but they do not mean that he has stronger purchasing power. On the other hand, a customer may only use WhatsApp, but has actively submitted purchase requirements. This data is more worthy of priority processing.

Therefore, customers’ final priority should still be business actions.

Active inquiry, application for quotation, filling in purchase quantity, appointment for demonstration, and historical transactions are more information than“Opening several social platforms” is even more important.

It can be simply understood as:

Platform screening is responsible for telling sales where to chat, and user demand is responsible for telling sales whether it is worth chatting with.

Multi-platform data screening ultimately reduces invalid contacts

Enterprises doWhatsApp user screening, Telegram user screening and LINE user screening are not to reach the same customers on all three platforms, but to reduce sales trial and error.

You may try a number in the past firstWhatsApp, if you don’t have an account, try Telegram. If that doesn’t work, ask the customer if they have LINE. It can still be processed when the amount of data is small, but after tens of thousands of numbers, this method will consume a lot of labor.

By completing multi-platform user data screening in advance through Digital Planet, and then grouping them according to country, platform and customer source, sales can find the right communication portal faster. When the user has clearly chosen a channel, the original choice will be respected first, and there is no need to forcefully change platforms in order to use the test results.

What really needs to be solved in multi-platform overseas customer acquisition is not how many platforms a company can send messages through, but whether it can find the right customers on a more suitable platform.

No one of WhatsApp, Telegram and LINE is always the best. The value of multi-platform user data screening is to first clearly distinguish the channels, and then allow sales to speak to people who really need it in the right place.

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