Recently active WhatsApp users, how to filter out numbers that have not been used for a long time?

DoWhen WhatsApp acquires customers overseas, having more numbers does not mean there are more customers who can actually use it. A lot of historical data has been saved for months or even years. Although some numbers are still open for WhatsApp, users have not continued to consult for a long time; some customers have recently submitted forms, asked about prices, or contacted customer service, and the follow-up value is obviously higher.

Want to findFor WhatsApp's recently active users, you can't just look at whether the account has been opened. A more practical way is to sort out the number status first, and then combine it with the company's own recent inquiries, replies, orders, and customer service records to separate customers who have been inactive for a long time from those who have recently done business.

The purpose of this is simple: the sales time is limited, and priority should be given to those who still need it recently.

WhatsApp activated and recently active are not the same thing

This is doneThe most confusing place for WhatsApp users to filter.

A number has been activatedWhatsApp can only show that this account has the basics of using WhatsApp. It cannot directly show that the user has been using it every day recently, let alone that he has a need to purchase now.

For example, if two customers both activateWhatsApp.

The first person left his number through the official website three years ago, but has not inquired since.

The second person just filled out the product form yesterday and asked about the price.

If you only look atThe WhatsApp activation status of the two people looks the same; if you look at the recent business behavior, the second one is obviously more worthy of priority follow-up.

Therefore, when screening recently active customers, the account status can only be used as the first layer. Later, we need to continue to see whether the customer has made any real actions recently.

First separate the long-term historical numbers and new numbers

After the client database is built for a long time, the most likely problem is that the old and new data are all mixed together.

Today's form, last year's inquiry, and historical customers from a few years ago are all placed in the samein Excel. After sales get the list, they don’t know which ones have just come in and which ones have been silent for a long time, so they can only contact them randomly.

You can first do a simple stratification according to data time.

closeNew clues will be in a separate group for 7 days;

closeThose with inquiries or responses within 30 days will be placed in one group;

If there are no new movements in 1 to 3 months, put a group together;

Historical data that has not been interacted with for a long time is saved separately.

In this way, you don't need to make a very complicated customer model at the beginning. You can start the follow-up sequence by just looking at the latest business time.

Those who have just submitted information will be given priority. Those who have not heard anything for half a year do not have to compete with new inquiries for sales time.

Which behaviors are more likely to indicate that a customer is worthy of following up recently?

judgeFor WhatsApp's recent active users, the most valuable reference is usually not an online tag, but whether the user has had any actual business activities with the company recently.

For example, if you recently submitted a product inquiry;

Just applied for a quote;

Recently responded to a sales message;

Any recent orders or after-sales inquiries;

Just attended the event and left your contact information;

Recently revisited and submitted the form.

These behaviors all indicate that the customer has a certain basis for contact recently.

Conversely, if a certain number is activatedWhatsApp, but if there is no inquiry, reply or order record for two years, the priority can be lowered.

For overseas customer development, recent business actions are usually closer to real needs than simple account status.

Digital planet firstOrganize WhatsApp number status clearly

If the company's own customer database already has a large number of overseas mobile phone numbers, it can first solve the basic number problem.

If the number format is not uniform, sort it out first, remove duplicate numbers first, and then do it through Digital Planet.WhatsApp activates filtering and separates the data of those who have activated WhatsApp.

For example, there was originally80,000 historical and new customer numbers were removed, and 60,000 were left after deduplication, and users who had already activated WhatsApp were screened out.

Only at this time is it appropriate to continue overlaying the company's own time fields.

for example:

WhatsApp has been activated + inquiry in the past 7 days

WhatsApp has been activated + reply in the past 30 days

WhatsApp has been activated + historical transactions

WhatsApp has been activated + no interaction for half a year

In this way, what the salesperson sees is no longer a bunch of numbers that have been opened, but a list of customers with differences between old and new ones.

digital planet takes chargeWhatsApp number status, deduplication and basic classification, and recent activity are judged based on the company's own consultation, chat and order times. Putting the two parts together is more practical than looking at the status of a platform alone.

closeHow to divide 7 days and 30 days to facilitate sales?

Time grouping does not need to be fixed to a standard and can be adjusted according to the business cycle.

If the product transaction cycle is very short, such as ordinary consumer goods and simple services, you can focus on the recent7 days and nearly 30 days.

If it is industrial equipment, enterprise software,In B2B procurement, it may take several months from customer consultation to transaction, so customers who have had effective communication in the past 90 days or even half a year are worth retaining.

The list can be simply divided into three levels.

Recent key customers: Just made an inquiry, just responded, and just submitted the form.

Continuously follow up with customers: There have been communications in the past month or months, but no transaction has been completed.

Silent customer: No new inquiries, replies or orders for a long time.

This kind of division of sales is easy to understand at a glance, and it is more useful than adding many complicated labels to customers.

Should I delete the number that I haven’t responded to for a long time?

It is not recommended to delete it immediately just because there is no interaction for the time being.

someThe purchasing cycle of B2B customers is relatively long. If there is no demand today, they may re-inquiry in a few months; historical customers may also appear again during the next replenishment.

A better approach is to lower the follow-up priority rather than clear it all.

Users who have been silent for a long time can be put into the historical customer database separately to reduce frequent contacts; after new actions occur in the near future, they can be re-entered into the key follow-up list.

If the customer makes it clear that they no longer wish to receive information, they should promptly stop contact and update their status.

In this way, historical data will not keep occupying sales resources, nor will all valuable old customers be lost just because there is no reply.

why someWhatsApp users can contact them, but they never reply

This situation is very common.

The first reason is that the data is too old.

Although the number I left a few years ago is still open,WhatsApp, but customers no longer need it.

The second is that the source is too weak.

The user may just register normally without actually consulting the product.

The third type is that sales do not continue the original business background.

What customers asked before wasProduct A, but a few years later received a completely unrelated promotion for Product B, so it was difficult to generate a response.

Another situation is that the customer has changed the main communication channel.

Therefore, when there is no reply for a long time, you cannot just judge whether the number is there or not.For WhatsApp, you also need to look back at the customer source, time and historical communication content.

To whom should the recently active list be given first?

After sorting it out, you can directly arrange the sales sequence according to time and demand.

The first batch will be given priority to those who have just taken the initiative to inquire.

The second group is people who have responded recently, are comparing products, or have received quotes.

The third group is people who have business records in recent months but have no clear purchasing plans for the time being.

Finally, there are the long-term silent customers.

This order has an obvious advantage: sales do not need to randomly select customers from tens of thousands of numbers every day, but deal with those who are most likely to continue communicating first.

Especially for advertising forms and official website inquiries, follow-up speed is often very important. The user consulted several suppliers at the same time today. If the contact is made a few days later, the other party may have entered someone else's sales process.

Active user screening ultimately depends on sales results

After the customer stratification is completed, the results must continue to be recorded.

closeWhat is the user response rate within 7 days?

closeWhat is the customer inquiry rate within 30 days;

Are there any new orders from historical customers after they are reactivated?

Which channels bring customers that are easiest to communicate with on an ongoing basis.

After accumulating these data for several rounds, you can see your customer activity cycle.

some industriesThe value of leads drops rapidly after 7 days, and in some industries it is still possible to close deals after 90 days.

In the future, you no longer need to judge who is active based on your feelings, but you can adjust the follow-up cycle based on your actual sales results.

WhatsApp’s recently active users are more suitable for screening like this

The entire process can be controlled very simply.

First, unify the format of existing customer numbers and remove duplicates;

Filtered by Digital PlanetWhatsApp has been activated as a user;

Merge these numbers with the company's own recent inquiries, responses, orders, and form times;

according to nearPeriodic groups such as 7 days, 30 days, and long-term silence;

Give priority to those who have just emerged needs and hand them over to sales;

If there is no interaction with customers for a long time, the frequency of contact will be reduced, and the priority will be raised again if there are new actions in the future.

WhatsApp’s recent active users cannot be judged by just one account status.Make sure you have the number firstOnly by looking at the basics of WhatsApp communication and checking whether customers have had real business behavior recently can we screen out those who are truly worthy of following up now.

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