Is it still worth following Telegram for long-term offline users? First separate the silent account from the customer pool

After using the Telegram customer database for a long time, one of the most likely situations is that the list becomes longer and longer, and it becomes increasingly difficult to find people who are truly worthy of priority contact for sales. Old customers who consulted a few months ago, left their numbers six months ago, and haven't responded for a long time are all crowded into the same table as new customers who just submitted their requirements. Sales turn over from scratch every day, and it seems like they are always talking to customers, but in fact a lot of time is spent on data that has been silent for a long time.

soWhether Telegram users who have been offline for a long time should continue to follow is not a simple answer of "yes" or "no". A more practical way to deal with it is to first separate people who have not done business for a long time from the current customer pool and lower their priority, but retain the opportunity for reactivation. In this way, new customers will not be suppressed by old data, and historical customers will not be deleted just because of a single silence.

Being offline for a long time and not replying for a long time are not the same thing

Let’s first distinguish the two concepts clearly.

The fact that the Telegram account has no visible online status for a long time does not mean that the account is no longer used at all. Telegram users can set privacy permissions, and some online status and last online time will not be fully displayed to everyone.

Therefore, if you see that an account has no obvious online information for a long time, you cannot directly judge that this person is no longer in use.Telegram.

What is truly more valuable for customer development is the business records held by the company itself.

For example, when was the last reply;

Have you consulted about products recently?

Have you re-entered the official website to submit the form?

Is there any order, after-sales or event interaction?

When was the last time sales communicated effectively.

If a customer has not made any business actions for half a year and has no new replies or needs, it is more suitable to put it into the silent customer pool.

The customer pool is too chaotic, usually not because there are too many customers, but because there is no stratification

a lot ofTelegram lists have only two statuses: customer and non-customer.

This classification method is barely usable when the data is small, but it will become increasingly confusing after tens of thousands of customers are accumulated.

For example, both exist in the same table:

People who just made inquiries yesterday;

People whom we communicated with a month ago but have not yet closed the deal;

People who asked about the price half a year ago;

People who left their cell phone numbers two years ago but never responded.

If these four types of customers are handled with the same sales rhythm, a lot of time will definitely be wasted.

More practical is to regroup according to the latest real business action.

Those with clear inquiries in the near future will be placed in the current priority pool.

Those who have interacted in recent months will enter the general follow-up pool.

Those who have no reply, no orders, and no new needs for a long time will enter the silent pool alone.

In this way, when sales open the customer database every day, the first thing they see is the people who are most worth dealing with now, rather than historical data.

Customers who have been silent for a long time do not need to rush to delete them.

Many people organizeIt is easy to go to two extremes when working with Telegram data.

One is never cleaned, and data from a few years ago remains on the sales homepage.

The other is to delete the customer directly as long as there is no reply for a few months.

In fact, it's not necessary.

The transaction cycle for some customers is relatively long.

for exampleCustomer demand for B2B equipment, software services, bulk purchases, and engineering projects may not reappear until half a year later.

Just because there has been no transaction before does not mean that you will never buy in the future.

So long-term silence is more suitable"Downgrade processing" instead of direct deletion.

Remove them from the current sales list and save them separately.

In the future, if the customer inquires again, submits the form again, creates an order again, or actively returns to the business channel, this data will be raised to high priority again.

In this way, the customer pool is clean without losing all historical value.

Digital Planet first helps with basic organization of the customer database

If the company has already accumulated a number ofFor Telegram-related overseas numbers, you can first resolve the most basic data issues.

For example, international number formats are not uniform;

There are a large number of duplicate numbers in different batches;

Data from multiple countries are mixed together;

Not sure which numbers haveTelegram account basics.

This step can be done through Digital Planet to organize existing numbers, remove duplicates, classify countries, andTelegram activation status filter.

For example, there was originally80,000 historical numbers.

First remove repetitions and obvious formatting issues;

Then filter out those that have been openedTelegram number;

Finally, it is re-merged with the company's own consultation time, response records, and customer sources.

In this way, what you finally see is no longer just"Telegram has been activated", but:

USATelegram has been activated + inquiry in the last 7 days

France +Telegram has been activated + communicated 3 months ago

Germany +Telegram has been activated + no business interaction for one year

Thailand+Telegram has been activated + historical customers are re-inquiring

At this point, the customer pool really begins to have layers.

Digital Planet solves the problem of basic account status and number data sorting. Whether it is long-term active or long-term silent must be judged based on the company's own real business records.

How long does it take for no interaction to be considered a long period of silence?

There is no standard for this problem that is common to all businesses.

When it comes to event and short-cycle consumer products, if customers don’t take action for a few weeks, the value may have dropped significantly.

When doing machinery and equipment, software, and wholesale purchasing, it is normal for there to be no transactions for three months or even half a year.

So don't try to get oneThe "30-day" or "90-day" standard forcibly divides all customers into active and offline.

The simplest way is to refer to your own average trading cycle.

If normal customers usuallyA decision will be made within 7 days. If there is no business action for more than a month, the priority can be significantly reduced.

If it takes two or three months to close a normal transaction, then you cannotThose who do not reply within 30 days will be assigned to long-term silence.

The time window should follow the business, not the other way around.

Which long-term silent customers are still worth staying on the focus list?

Although they have not interacted for a long time, their values ​​are also different.

Regular customers who have purchased products before are usually more worthy of retaining than those who only left their mobile phone number once.

People who have clearly inquired about prices and negotiated purchase quantities are more worthy of re-observation than ordinary event registration users.

People who did not make a deal in the past due to budget, delivery time, or product version may have the opportunity to convert again if conditions later change.

In addition, if a historical customer suddenly submits an official website consultation again, or contacts customer service again, such a customer should be immediately withdrawn from the silent pool.

Therefore, how long the customer remains silent is only a condition, and what happened in the past is equally important.

Reactivate silent customers, do not send advertisements in bulk

No contact for a long timeTelegram customers are most afraid of posting a long product advertisement like they did when they first met each other when they communicate again.

If the enterprise still saves previous business records, it can continue directly from the historical relationship.

Inquired beforeProduct A will continue from the new version, new price or actual demand of Product A.

Because the delivery date was not negotiated before, you can first ask if the project will be restarted now.

When an old customer consults again, he or she will continue to talk about his previous issues.

This method is better than the unified"Hello, our company has new products recently" is much more natural.

If the customer clearly indicates that he or she has no need or does not wish to continue receiving information, update the status in a timely manner and do not continue to contact us repeatedly.

The greatest value of long-term offline customers is actually to free up space

Many people think that putting customers into the silent pool is giving up resources.

In fact, just the opposite.

After customers are stratified, truly new inquiries, recent inquiries and high-intention customers will be more easily seen.

For example, it turns out that sales face every day50,000 pieces of Telegram customer data.

Really recentThere may only be 6,000 business actions in 30 days.

If you don’t layer it, sales will happen every dayFind these 6,000 people out of 50,000 people.

After removing long-term silent customers, sales will directly focus on theseWith 6,000 items processed, the workload is clear at a glance.

Silent customers are still in the database, they just no longer occupy current sales attention.

This is the most practical role of customer pool organization.

Once the customer takes action again, it must be re-rated.

Silent tags are not permanent tags.

A customer has not responded for half a year today and may inquire again tomorrow.

Therefore, it is best for customer status to change with business behavior.

After long-term silent customers revisit the official website, actively inquire, submit new forms, generate orders, or reply again, they should return to the recent customer pool.

Conversely, a previously active customer can be slowly dropped to normal maintenance or even the silent pool if there is no demand for several months.

The customer base is not a static list but should be constantly changing.

Got it from selling like this"Preferred customers" are always up to date.

Whether Telegram's long-term offline users are worth continuing to follow depends not on an offline tag, but whether there have been any real business actions recently. The account opening status can be sorted out through Digital Planet first. If the customer has been silent for a long time, you have to continue to check their inquiries, replies, orders and historical relationships.

There is no need to delete all long-term silent customers, and there is no need to keep them at the forefront of sales.A more practical approach is to downgrade it first, store it separately, and then bring it back when the customer needs it again. Silence is not a delete button, but more like a downgrade button in the customer pool.

digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.

The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.

Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.

Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966

(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official