From unfamiliar numbers to successful customers, WhatsApp overseas marketing is changing the way to acquire customers

数字星球可以帮助企业批量检测号码状态,筛选已经开通WhatsApp的用户,过滤部分无效号码,让企业获得更加适合开发的客户资源。

Many salespeople working in overseas markets have a common feeling: finding customers is not the most difficult now. The real difficulty is finding customers who are willing to communicate, can continue to follow up, and ultimately generate transactions.

In the past, foreign trade companies mainly relied on exhibitions, emails, etc. to develop customers.B2B platform and offline channels. After the sales staff obtains the customer information, they introduce the product via email and wait for the customer's reply.

However, as overseas buyers’ communication habits change,WhatsApp is becoming an increasingly important customer connection tool.

Especially in Latin America, Southeast Asia, the Middle East, and some European countries, many customers are accustomed toWhatsApp for business communication. From inquiry and product introduction to quotation confirmation and after-sales service, the entire transaction process can revolve around WhatsApp.

but,WhatsApp seems to have lowered the communication threshold, but it has not solved all customer acquisition problems.

What companies really need to solve is:

Is the customer number in hand valid?

Are these users usingWhatsApp?

Which customers deserve sales focus and follow-up?

How to avoid contacting a large number of worthless numbers every day?

Therefore, more and more companies are beginning to re-planWhatsApp’s overseas marketing process has shifted from simply sending messages in the past to a more precise approach to customer development.

WhatsApp is becoming an important portal for overseas customer development

In many overseas markets, phone numbers are not only contact information, but also an important link to user identity.

A customer leaving a mobile phone number means that the company has the possibility to continue communication.

But this possibility may not necessarily translate into business opportunities.

For example, a machinery and equipment export company obtained a number of overseas customer numbers through advertising. After the sales team gets the list, they start adding them one by one.WhatsApp, looking for purchasing needs.

A few days later, sales found that the results were not satisfactory.

Some numbers are not registeredWhatsApp.

Some numbers have not been used for a long time.

Although some users are from the target country, they are not customers of the company's products.

Ultimately, salespeople spend a lot of time dealing with invalid data.

This situation shows thatThe core of WhatsApp marketing is not "how many messages to send", but "which customers to contact".

Truly effective overseas marketing requires data screening before reaching customers.

why traditionWhatsApp marketing methods are increasingly difficult to produce results

Many companies have just started to doWhen marketing on WhatsApp, a relatively simple approach is usually adopted.

Collect a batch of numbers and start adding customers and sending product information.

This method can still work when the amount of data is small.

But when the scale of corporate customers expands, the problem will become more and more obvious.

First of all, the number quality cannot be guaranteed.

Many companies' data comes from multiple channels, including advertising forms, official website registrations, historical orders, partner resources, etc. There are obvious differences in the quality of data from different channels.

Secondly, customers lack classification management.

If customers from different countries, different industries, and different purchase stages are all put together for marketing, it will be difficult to achieve good results.

Finally, the sales team lacks data to make judgments.

Sales don’t know which customers are really worth following up on, nor do they know which users have not used the relevant platform for a long time.

Therefore, more and more companies are now beginning to change their thinking.

no moreWhatsApp marketing is understood as simple mass messaging, but establishing a complete customer development process.

high qualityWhatsApp marketing needs to start with customer screening

Mature overseas marketing teams usually split customer development into multiple links.

In the early stage, sort out the sources of customers.

Be clear about where your customers are coming from.

Is it ad acquisition?

Recommended by old customers?

Or the accumulation of historical orders?

Then filter the customer data.

Confirm that the number is valid.

Confirm whether the user usesWhatsApp.

Classification based on country and business direction.

Finally, enter the sales communication stage.

The advantage of this is that the sales staff no longer face a batch of unknown numbers, but a clearer customer list.

For example, a cross-border e-commerce company is preparing to develop the Southeast Asian market.

If the enterprise screens out in advance that it has been openedWhatsApp users are classified by country, so the sales team can develop different communication strategies for different markets.

Thai content is available to users in Thailand.

Indonesian users can use local marketing methods.

Different customer groups use different marketing programs.

This kind of refined operation is more likely to produce practical results than simply increasing the number of messages sent.

How Digital Planet Helps Businesses OptimizeWhatsApp overseas marketing process

In actual business, many companies do not have no customer resources, but they do not know which customer resources are worth investing in.

For example, a foreign trade company has accumulated tens of thousands of overseas customer numbers. This data comes from years of business accumulation.

If you start directlyWhatsApp marketing, companies cannot judge:

Which numbers are already registered?WhatsApp;

which users remain active;

Which data is duplicated;

Which customers are suitable for entering the sales process.

Therefore, more and more companies will usedigital planetComplete customer data collection.

Digital Planet can help enterprises detect number status in batches and filtering has been enabledWhatsApp users can filter some invalid numbers, allowing companies to obtain customer resources more suitable for development.

For example, if the sales team is preparing to develop a certain country market, it can first screen the local validWhatsApp users are then classified into customers based on product type.

If an enterprise operates multiple overseas social channels at the same time, it can also further identify the platform status corresponding to the number, for exampleWhatsApp, Telegram, LINE, Facebook, etc. help companies choose more appropriate communication methods.

For companies that have been in overseas markets for a long time, this step can reduce a lot of ineffective work.

Sales do not need to face a large number of uncontactable numbers every day, but can invest time in customers who actually have a chance to close the deal.

The competition in WhatsApp marketing is shifting from the ability to send to the ability of customers to understand

Many companies used to believe thatWhatsApp marketing is not effective because the sending volume is not enough.

But in reality, it’s the quality of your customers that really impacts your results.

Sending 10,000 messages does not mean getting 10,000 opportunities.

If a large number of these users cannot be contacted, or do not belong to the target customers, then it is difficult to generate a return on marketing investment.

In the future, overseas customer acquisition will increasingly rely on data capabilities.

Companies not only need to find customers, but also need to understand them.

Know where your customers are.

Know what channels your customers use.

Know whether the customer is worth maintaining long-term.

This is a truly effective overseas marketing system.

if you are doingWhatsApp overseas marketing, WhatsApp customer development, overseas customer acquisition, cross-border e-commerce promotion, international mobile phone number detection, WhatsApp user screeningFor other services, you can usedigital planetComplete preliminary customer data collection.

Through number detection,WhatsApp enables identification, effective user screening and customer resource classification, allowing the sales team to face a more accurate customer list, improving overseas marketing reach efficiency and transaction opportunities.

 

digital planetis a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports customers worldwideBatch numbers for 236 countriesScreening and testing services, currently supports40+ social and apps like:

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